Erin Wasson for Scanlan & Theodore

Leading Australian label, Scanlan & Theodore, rarely do things by the book. For one thing, they don’t advertise. For another, though their international fans include Mischa Barton and Carine Roitfeld, you can only kit yourself out in Scanlan & Theodore by visiting one of its nine stores down under.

Creative director, Gary Theodore (who launched the label along with Fiona Scanlan in 1987), has been described as Melbourne’s equivalent of Martin Margiela by the Australian press, because of his reluctance to be photographed or interviewed. For the brand's seasonal lookbooks he tends to collaborate with unusual and controversial artists, the latest of whom is Nan Goldin - a photographer whose images are famed for their visceral emotional impact, intimacy and unflinching honesty. “When you look at Nan’s work” he continues, “it’s simplistic at first glance but after a while the more you look the more you see, there’s a lot going on, emotionally.”

For their Spring/Summer 2010-11 campaign, Goldin captures Texan beauty Erin Wasson in a series of strikingly beautiful images. The rough-smooth beauty of the shoot neatly offsets the collection, which, according to Theodore, “plays on contradiction with a feeling of warm and cool, both in the colors and the fabrics.”

Shot in a mansion in Yonkers, New York, the campaign accentuates the unique individualism Goldin, Wasson and Scanlan & Theodore all share.

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